7 - Final Advert

This is my final advert, I took the advice of my audience research-

•  Most of the people I asked said that the advert needed more information on it so instead of just having the album release I now also have "9 newly released tracks" "QR code available" "1 hidden track never seen before" and "available on itunes" this gives the person looking at the poster more of an insight.
• I have kept the picture simple and have kept it black and white against sofias views on this during my audience research due to the fact the this fits in with my genre if you look at most of Aviciis promotional advert most are very simple and stick with one colour theme
• I made '' 1st of march'' capital to make it stand out like Niona said during my audience research
• A lot of people gave me comments about making certain fonts bigger however instead of making it bigger I put a black background behind it because It makes it stand out and gives it a more professional look to it.     

6 - Audience Feed Back of my Mock up Advert

Here is some audience research I filmed on what people thought about the Mock up of my Advert:

5 - Mock Up of Advert

This is my mock up, I have added a QR code and the picture is very similar to that of my Digipak to create a similar vibe throughout all the promotion of 'wake me up'. I will now ask a couple of young adults (my target group) about what they think of this poster and with their constructive feedback I will change and adapt the poster to create a perfect version. 

4 - Flat plan of poster

3 - How important is the print advert to the promotion of artist

The print advert is very important to the promotion of the artist but mainly the music, It tells the audience members the importance such as the title, release date, the look of the album, track etc - making it easier for them as they know when and where they can purchase the album. The print advert is the first thing people see so is extremely important to make people exited for the album/single to come out. The is one of the main ways to know about the new release so print adverts have to be put together and placed very carefully according to the target group of the artist. Its through the print advert that people decide to listen to the single/album that has been produced and then decide to buy it so the quality of the print advert needs to be extremely high to create a well sold song on CD and even off i-tunes.
   

2 - Copying an advert on photoshop

I decided to remake an adele advert for one of her most famous songs rolling in the deep. This task was very challenging because you need to get the right font and contrast of colours but I enjoyed using photoshop as apart from creating my digipak I had never used photoshop before. 

Original:

Remake:

1 - Conventions of CD Advertising

10 - My finished digipak

After taking my audience feedback into consideration I had another look at my digipak and improved it by alot.

• I added a booklet about the filming of the music video on one side and a QR code to the actual music video.
•  I used the correct font which makes the digipak title look very bold and easy to spot. I took out some pictures and left the 4 main pictures in.
• I put Tim Berglings name on the side he is Avicii so that when the digipak is standing up in a pile of CDS its easy to spot that this is the CD you are looking for . 
• I added information about avicii being the 6th best DJ in the world on the bottom left pannel this gives the customer more insighton avicii and proves that he is a good artist so when looking at the back of the digipak in the shop this will catch you attention and is a unique selling point.

9 - Audience Feedback

This picture shows some of my friends telling me what was good and bad about my mok up. the main topics that came up were:

Positives:

• They liked my use of pictures and though that made it look very happy and professional  

Negatives:

• Change the fact that it is hard to spot and read my title due to the use of white so i will change that to changing the font to something bolder, easily spottable and a font that matches the band avicii and the song the make it stand out more. 
• I will add a booklet into my right side of the digipak where I will talk about the making off the music video of wake me up tjis will add value to the digipak and give the customers more information of the storyline and the beautiful destination where it was filmed.
• I will also add a QR code on the left panel so that the customers have direct access to the music video of wake me up. This will make the access easy and smooth and look fun.
• one of my friends said that my digipak was very simple and that there were too many pictures so that made me take out 2 pictures and for the writing of the content of the cd i will leave this pictureless sothat it is easier to read and also i will leave the actual CD side black. This will mean that people arent overwelmed by the amount of pictures and its kept simple but at the same time very profesional looking aswell.

8 - Mock up of digipak

Here is a mock up of my digi pak, These are mostly still shots of my video i think this works really well because the whole vibe comes together. The story line of the 2 sisters are shown of them having fun throwing around power paint and the fact that the hard times they have to go through together when they are looking into the gloomy grey clouds and life is not looking too good. I will be posting my final digipak soon.