17) Key Elements

Key elements I want to include into my video that match my video genre are:

1. A dark scene with lots of different lights such as fairly lights wrapped around the person

2. Close up shots of people lip singing the music 

3. some type of coordinated dancing with a boy and a girl 

4. powder paint being thrown around in slow motion 

5. different colored effects 

6. different things happening in boxes but in the same shot   

16) Institution Companies

15) Perfect audience member

How will my video attract my perfect audience member?

14) My perfect audience member

My perfect audience member is a combination between a Rahr and Trendy:

Rahr's: A couple of words to describe a rahr would be Barbour, Hollister, experience seeker, Aspirant, Heritage Brands, Jack wills, Made in chelsea and Hunters. A Rahr could be defined by their posh accent, private education, exclusive social life and love for specific designer brands. The real Rah lifestyle is not at all unusual, It is about pub lunches in the country, rugby and skiing, drinking games, chart music and cheesy pop, gap yahs and chilling out in Ugg boots and Jack Wills tracksuit bottoms. 

A very good example of a Rahr is Prince Harry: 

Trendies: A couple of words to describe a trendy are eBay, Fashion, Festivals, Harry Styles, Pinterest, Style, T4, topshop, Trendies, urban outfitters and vintage. Trendies are motivated by the current trends, street for inspirations, celebrities and authoritative media brands for inspiration on music and fashion. Its all about finding out what the next big style before it becomes mainstream. Fashion is the trendys first love, but music is next in line - especially picking up the latest mixes online to flaunt on social media on their blog. Instagram, Tumblr, Youtube, Mix-cloud is very important for a trendy as that is the way they represent themselves.   

A very good example of a Trendy is 

I pictured my friend Alice Kirkness in various different outfits as I think she is the perfect combinations between a Trendy and a Rahr. This is because she wears alot of Hollister, river island, jack will, urban outfitters. She spends a lot of her time messaging her friends on her Iphone 4S and internet shops of ASOS and Ebay. She drives around in her red mini with the union jack on the roof this pretty much sums her up as the perfect rahr/trendy.

This type of person would be perfect for in my music video 'wake me up' as they are not too crazy and most people can relate to them but at the same time theres a lot of different ways you can go. If you dress the person up casually it could be a very realistic scene in the video or if she was dressed up in a long dress like in the second picture she looks quite fairly like and if you put a cool back round behind it, it could end up looking very abstract. 

13) Audience Research

What attracts people to the music they listen too?

Everyone has a very specific opinion, this is very much due to the type of person you are and what kind of music you are into also another very important aspect is the mood you are in for example if you are in a romantic mood you will most likely listen to love songs. I went out into my local environment and asked young adults about what attracts them to music videos and what puts them off, I also asked them if a good music video will ensure that they like the music more? This research is extremely useful to me because then i can produce a music video that not only i like but that my target audience likes.

11) Key Shots

I used the music video for applause by lady gaga because i like the weird and crazy aspect it has and would like to add some of it into my music video.

1. The first shot is an extreme close up of Lady Gaga's face while she is lip syncing. This shot can be really effective if your lip syncing is good. A close up is always effective because it means that the emotions the person is betraying on their face is shown to the audience watching which makes the video more intense and believable.
2. The one next to that of all the faces with the purple cheek is again very effective betraying people expressions but this time the faces are duplicated doing different movements this is something i would really like to add into my video different shots appearing in the same shot to make the shot super interesting and this really would be effective because of the fast pace of my song wake me up.
3. The swan look in the 3rd image is a very particular look in this video of lady gaga she has taken this look and repeated it in most of the shots in her music video. I really like the way she has used black and white but given the make up on her face a colour to make it stand out more and so that people udnerstand the importance of the make up in the video as it is one of the main aspects of this video.
4. The 4th shot is lady gaga holding a white sheet this again is a black and white shot and very fast pace in the actual video as the songs beat is very fast. this shot is very effective because of the use of colour. The whole room is black ontop of that her whole outfit is black too and then there is this shinning black light that contrasts against the black which give it an amazing look.
5. The 5th shot again uses the swan idea as she pops out of a top hat. Again the use of black and white is used with the effect of the green top being the only bright colour in the shot. The lighting in the back is also very effective as it produces the background which looks a bit rocky and this is produces by lines of light.
6.The use of a group dance really gives the video a boost because it been her and another lady throughout the whole video and the dancing is super effective especially when its well coordinated this is another aspect I am planning to put into my music video as a good coordinated dance can be good to watch especially when there is one particular person that stand out more than the others and the back up dancers are really letting her stand out.
7. As I have said before i  this video face paint/make up is extremely important and really effective of the swan look with the while cloth she is holding around her head. The extreme make up really gives the video a nice crazy edge which is something I would like to use within a certain extent.
8. A long shot of her dancing and suddenly her whole make up image has changed in the video to a more girly but still very swan like look. I like the switch of person she makes, you know its the same person but its interesting to look at because of the difference in her make up and it feels like two different people.
9. A close up with her long blond hair and a very feminine look. I really like this look on her and this is one of my favorite shots within the whole video because of the blond and friendly look. Also its easier to relate with her because her outfit seems more believable and less odd.

12) Mood board

Mood Board
On this mood board I have thrown on pictures that come up in my head when I think about my music video with wake me up in the background. I am basing my video mostly on light so the idea of fairy lights, light tubes etc are definately things that I will be putting in my video. Also another light aspect is the sunrise which gives the shot a very warm feeling. Then the club scene is something very common in electronic dance as it gives the drop in the music an extra boost. Powder paint, coardinated dancing are all other aspects of my video.