10) Full Textual Analysis

Don't you worry child 

In this music video a lot of cinematography, Editing, sound and miss en scene was used to make this music video look better and run smoothly.

The cinematography in this video includes a couple of close ups of people in a dancing, club like looking scene their facial expressions look like they are having fun this is because the song is quite upbeat and happy so seeing close ups of peoples happy faces gives off a very happy vibe, also close ups of people mouthing the words to the song means that they are enjoying it and if you are seeing people enjoy something you start to like it as well. long zooming out shots of  light rays coming out of stadiums this is a very party effect and gives of quite a crazy atmosphere. The following shots is to show the movement throughout the video it is an example of modern day life is very fast and youngsters seem to always be on the move.

Editing in this clip is very well done there are fast cuts in between shots where the beat of the song gets faster and when it is slower there are slower cuts to show the movement of the song and to give the main part which in this case is the party scene a more crazy effect. Another great effect is the way that they can blacken out the whole scene apart from a couple of rays of light which makes the video look very colorful and fun.

Mise-en-scene is important in this video but then it is also not at the same time because most of the video is filmed in a concert scene most people are wearing casual clothing already. people are wearing colourful clothing, sunglasses just like anyone would going to a concert. They are screaming having fun and are wearing simple clothing they can easily dance in. The boys walking around are wearing stereotypical teenage boy clothing jeans that are help up with a leather belt and a leather jacket or a hoody this is done to make the targetgroup of this song be more attracted towards it.

The sound in this clip is the most important thing out of the whole thing. It is upbeat which matches the clips but at the same time. because of its fast pace beat it attract the younger generation of people and the club scenes.