In the Music video Burn with Ellie Goudling cinematography, Editing, sound and miss-en-scene are very important.
Cinematography is the way shots are shot so low shots, high shots and how important they are in creating the scene in the video. In the fist couple of second before we see Ellie Goulding we see a close up of he shoes as the beat of the music gets faster and creates a build up. This is a great start of the clip as we don't go straight into it we build up before the main scene starts. There are close ups of Ellie Gouldings face singing the song this is very effective as it makes the people watching this video want to sing along with the catchy song as well. There are quite a few long shots in this clip that is because the main reason for the song is the lights in the background so having a long shot with Ellie Goudling standing in the middle and then as well being able to see all the lights around her as she sings her song.
Editing is everything that is done after the video has been filmed so the different cuts between shots, and the edits on the clips them self. The shots in this clip are very much dependent on the speed of the beat during the chorus the camera is concentrated on Ellie Goulding itself however during the time between that some of the shots can create a build up by being very fast shots until the chorus. This get the audience exited for the chorus the come and creates a nice smooth feeling throughout the whole video.
The sound is the most important aspect in a music video because thats why they are made to sell the song. The sound has an important impact on the speed of the clips this is to create a smooth video that links in with the song and fits the kind of atmosphere the song is trying to create. Ellie Goulding singing with the song is also a very hard but successful technique as when people are watching and see close ups of Ellie Goulding singing her sing and smiling, having fun people will enjoy the song a lot more because they can see other people are also happy when listening to this song.
Mise-en-scene is the way people are dressed, make up and how the stage or in this case what looks like a big open airport because of the lines down on the floor. Ellie has he long blond hair down which flows with the wind and when she dances her hair moves around her because her hair is so blond it gives ling when special light effects are done. She wears different outfits depending what situation she is in, when she is in the field she is wearing shorts and comfortable clothing to be dancing around in however in the party scene she is wearing going out dresses but all her outfits don't seem to be to extreme this is a good technique to use because the audience can now relate to her more compared to some other music videos.
